The campaign is based on current research indicating that the best way to reduce the discrimination associated with mental illnesses is by interaction through which people can engage with one another on this subject in a truly meaningful way and share their experiences and knowledge.

It will include such tactics as advertising (outdoor, radio and print), media relations, and this website. We are also building a network of campaign partners, such as community-based organizations, employers, service providers and public schools to spread the campaign's messages throughout the state of Illinois.